Best time to post/Brazil
Best time to post in Brazil
The best days and hours for all 8 networks, read on São Paulo time. YouTube, Instagram, Facebook come first, because they are among the most used in Brazil. Then 14 dates worth planning for in 2027.
The short answer
In Brazil, post on weekdays and avoid Sunday. On YouTube: Weekday afternoons, 3 to 5 PM. All times are São Paulo time.
Best time on each network in Brazil
Studies count times on the reader's own clock, so in Brazil read them as São Paulo time.
| Network | Best slots (São Paulo time) | Source |
|---|---|---|
| YouTubeMost used in Brazil | Weekday afternoons, 3 to 5 PM. Studies disagree on YouTube. Newer reports point to weekend mornings for long videos. Treat this as a starting point. | Buffer (1M videos) and SocialPilot (301K videos) |
| InstagramMost used in Brazil | Wed and Thu. Thu 9 AM, Wed 12 PM, Wed 6 PM. | Buffer (9.6M posts) and Sprout Social (2026) |
| FacebookMost used in Brazil | Mon to Thu around noon. Tue and Wed run to 8 PM. | Sprout Social (2026) |
| TikTok | Weekdays, 3 to 5 PM. Tue to Thu is the safest. | Sprout Social (2026) |
| Tue to Thu, 11 AM to 5 PM. 1 PM is in the window on all 5 weekdays. | Sprout Social (2026) | |
| Threads | Weekday mornings, 6 to 11 AM. Thu 9 AM tops the list. Evenings (6 to 11 PM) did worst in the same study. Fewer studies cover Threads, so the exact hours are less certain. | Buffer (2.5M posts, 2026) |
| Weekday mornings, around 10 AM. Wed 8 AM to 1 PM is the widest window. | Sprout Social (2026) | |
| X | Tue to Thu, 12 to 6 PM. Mon is best around 2 PM and 5 PM. | Sprout Social (2026) |
From public studies read in September and October 2026. They mix accounts from many countries, so test the slots against your own analytics.
Dates to plan for in Brazil, 2027
National days, festivals and shopping days people in Brazil post about. Plan the posts a week before.
| Date | Day | Hashtag |
|---|---|---|
| 6 Feb 2027 | Carnival | #Carnaval |
| 15 Mar 2027 | Consumer Day | #DiaDoConsumidor |
| 21 Apr 2027 | Tiradentes Day | |
| 9 May 2027 | Mother's Day | #DiaDasMaes |
| 12 Jun 2027 | Valentine's Day (Brazil) | #DiaDosNamorados |
| 13 Jun 2027 | June Festivals | #FestaJunina |
| 20 Jul 2027 | Friends Day | #DiaDoAmigo |
| 26 Jul 2027 | Grandparents' Day | #DiaDosAvos |
| 8 Aug 2027 | Father's Day | #DiaDosPais |
| 7 Sept 2027 | Independence Day | #SeteDeSetembro |
| 15 Sept 2027 | Customer Day | #DiaDoCliente |
| 12 Oct 2027 | Children's Day | #DiaDasCriancas |
| 12 Oct 2027 | Our Lady of Aparecida | |
| 15 Oct 2027 | Teachers' Day | #DiaDoProfessor |
See every date for Brazil in the 2027 holiday calendar.
Post at these times without being online
Set each brand's time zone to São Paulo once. Save your best slots, and new posts drop into the next one, on all 8 networks.
Let Mirkaat post at the right time.
Set posting times for each brand once. New posts drop into the next open slot, across all 8 networks.
- X306 characters. X allows 280.Shows 160. 1 click trims it to fit.
- InstagramLinks don't click in a caption.Warns that links do not click.
- Instagram6 hashtags. Instagram suggests 3 to 5.Kept the best 5.
- PinterestThe video is 3:2. Pins want 2:3.1 click crops it to 2:3.
- TikTokNo sound yet.You can send it as a TikTok draft and add one.
Kora Studio, Monday 11:42. Before it went out to 8 networks.
Questions about posting times in Brazil
6 answers. Anything else: [email protected]
01What is the best time to post on YouTube in Brazil?
Weekday afternoons, 3 to 5 PM. Read these times as São Paulo time. Source: Buffer (1M videos) and SocialPilot (301K videos).
02What is the best time to post on Instagram in Brazil?
Wed and Thu. Thu 9 AM, Wed 12 PM, Wed 6 PM. Read these times as São Paulo time. Source: Buffer (9.6M posts) and Sprout Social (2026).
03What is the best time to post on Facebook in Brazil?
Mon to Thu around noon. Tue and Wed run to 8 PM. Read these times as São Paulo time. Source: Sprout Social (2026).
04What is the best day to post in Brazil?
Tuesday to Thursday is the safest on most networks. Sunday is the weakest day on every major network in the 2026 studies, and Saturday is weak too.
05Do these studies apply to Brazil?
They are a good start. The studies count times on each reader's own clock, so the hours work as São Paulo time. They mix many countries, so check your own analytics and test 2 or 3 slots for a month.
06Which dates matter for social media in Brazil in 2027?
Carnival (6 Feb 2027), Consumer Day (15 Mar 2027), Tiradentes Day (21 Apr 2027), and more in the table above. Plan posts for them a week before.