Guide/Prices checked 21 October 2026

The best social media scheduler in 2026

16 schedulers, 1 test: what a month costs for 5 brands on 8 networks, and who each tool is really for. We make 1 of them. Here is how we kept it fair.

By Jo-Rémi, founder of Mirkaat · Updated 21 October 2026

We make Mirkaat.

Mirkaat is 1 of the 16 tools below, so we are not neutral. Every other tool was read on its own pricing page and help centre on 21 October 2026, with the same setup. Where a number could not be confirmed, the table says so. We list what Mirkaat does not do too.

The short answer

There is no single best scheduler. The right one depends on how many brands you post for, and how the tool charges: per channel, per user, or per brand.

The same test for all 16

What 5 brands cost a month

5 brands, each on all 8 networks, is 40 accounts. This is the monthly bill with yearly billing and 1 user, from each tool's own pricing page. Cheapest first.

  1. Mirkaat$23
  2. Metricool$70
  3. Later$71.25no X
  4. Postiz$79
  5. Post Bridge$82.50about
  6. Publer$115about
  7. SocialBee$119.50
  8. Buffer$137.50about
  9. Sendible$169no Pinterest
  10. SocialPilot$170
  11. Hootsuite$199
  12. Planable$204about
  13. Sked Social$284about
  14. Sprout Social$299
  15. Vista Social$388about
  16. Agorapulse$474about

Yearly billing, shown per month. Bars marked "about" use our own maths from the tool's yearly price, or a number from its help centre, because the pricing page does not print the total. Tools that charge per user (Hootsuite, Sprout Social, Agorapulse) cost more with every person you add. Mirkaat has a post cap that most tools here do not: 1,000 posts a month on the plan used here.

Side by side

All 16 on 1 page

Monthly bill with month to month billing, then with yearly billing. "n/a" means the tool does not publish that number, and we did not guess.

ToolCharges by5 brands, monthly billing5 brands, yearly billing2 brands, yearly15 brands, yearlyXFree startClient approvalsShared inboxNetworks
MirkaatPer brand$29$23$18$69Included14 day trial, no cardYes, private link, no loginNo8 of 8
MetricoolPer brand, plus X$75$70$40$203$10 a month per accountFree plan, 1 brandAdvanced planNot verified8 of 8
LaterPer social setabout $95$71.25$37.50$183.75Not supported14 day trialGrowth plan and upGrowth plan and up7 of 8
PlanablePer workspace$245about $204about $82about $613No fee found50 post trial, no time limitCore featurePaid add-on8 of 8
BufferPer channel$165about $137.50about $70about $221Included, counts as 1 channelFree plan, 3 channelsTeam planComments only8 of 8
PublerPer accountabout $144about $115about $48about $346Paid plans onlyFree plan, 3 accountsPaid plansNo8 of 8
PostizPer channel$99$79$39n/aNo fee found7 day trialNot verifiedNot listed8 of 8
Post BridgePer plan, by accounts$99about $82.50about $82.50about $100Included7 day trialNot listedNo8 of 8
SocialBeePer plan, by profiles$144$119.50$73$374No fee found14 day trialAccelerate plan and upFacebook and Instagram8 of 8
SocialPilotPer plan, then per account$200$170$85$490No fee found14 day trialClient approvals on PremiumStandard plan and up8 of 8
SendiblePer plan, by workspace$199$169$84$638No fee found14 day trialPlus plan and upYes7 of 8
Sked SocialPer plan, then per profile$341about $284about $124about $818No fee found14 day trialAccelerate plan and upYes8 of 8
Vista SocialPer plan, by profiles$478about $388about $188n/a$29 a month add-on14 day trialYesYes8 of 8
HootsuitePer usern/a$199$199$199No fee found14 day trialAdvanced planYes8 of 8
Sprout SocialPer seatn/a$299$299$299No fee found30 day trial, no cardYesStandard plan and up8 of 8
AgorapulsePer user, then per profile$619about $474about $177about $1,464$29 to $69 per X profile30 day trial, no cardProfessional plan and upYes8 of 8

Priced per brand, so extra brands stay cheap

These tools bill by brand or by social set. Adding a brand adds a small, flat amount.

01

MirkaatOurs

Several brands on 1 flat price

Mirkaat is a posting desk for people who post for more than 1 brand. 1 brand is 1 business with all 8 networks, X included, so a bigger client list does not mean a bigger bill per account. It is ours, so check the limits below before you decide.

5 brands on 8 networks$29 a month, or $23 billed yearly (Freelancer: 5 brands, 1,000 posts a month, 2 users).

Good at

  • 1 price per brand covers all 8 networks, and X has no extra fee.
  • 50+ post checks with 1 click fixes, and Runway shows which feed runs out of posts first.
  • Clients approve from a private link, with no login.

Watch out for

  • No free plan. The trial is 14 days with 25 posts, and you can schedule up to 14 days ahead.
  • Posts are capped: 300 on Solo, 1,000 on Freelancer, 3,000 on Agency. Most tools here have no cap.
  • No shared inbox, no social listening and no white label.
  • AI drafts need your own Claude or ChatGPT key.

Pick it if You post for 3 or more brands on most networks and want 1 flat price per brand.

Pricing page

02

Metricool

Analytics, and a free plan for 1 brand

Metricool also prices by brand and is strong on analytics. Since 13 July 2026, X costs $10 a month for each account, which changes the maths for anyone who posts to X.

5 brands on 8 networks$75 a month, or $70 billed yearly. That is $25 for 5 brands plus $10 for each of 5 X accounts.

Good at

  • A free plan: 1 brand and 20 posts a month.
  • Strong analytics, with unlimited history on paid plans.
  • 5 brands for $25 a month, before X.

Watch out for

  • X is $10 a month per account on paid plans, and it is not on the free plan.
  • Client approvals need the Advanced plan, not Starter.
  • Some reviews report posts shown as published that did not appear.

Pick it if You want analytics first, a free start, and you post little or nothing to X.

Pricing pageMetricool vs Mirkaat

03

Later

Instagram first brands, no X

Later is strong on Instagram and also prices by brand, which it calls a social set. It stopped posting to X on 28 August 2025, so it only fits if you do not need X.

5 brands on 8 networksAbout $95 a month, or $71.25 billed yearly. 5 social sets, without X.

Good at

  • A visual Instagram planner, with link in bio on every plan.
  • Prices by social set, so extra brands stay flat.
  • Snapchat scheduling.

Watch out for

  • No X since 28 August 2025. No Bluesky or Google Business either.
  • Posts are capped per profile: 30 a month on Starter, 180 on Growth.
  • Add-ons for sets, users and AI credits push the bill up.

Pick it if You live on Instagram, want link in bio, and do not need X.

Pricing pageLater vs Mirkaat

04

Planable

Client approvals

Planable is built around client approvals, and it has unlimited users. It charges per workspace, about 1 per brand, so 5 brands means 5 workspaces.

5 brands on 8 networks$245 a month, or about $204 billed yearly. 5 Pro workspaces at $49 each.

The Planable pricing page, read on 21 October 2026
The Planable pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • Approval flows are the heart of the tool.
  • Unlimited users on every plan.
  • A clean calendar and feed view.

Watch out for

  • Each brand needs its own workspace, so the bill grows with every brand.
  • Analytics, inbox and listening are paid add-ons per workspace.
  • The free plan was removed in 2026. It is now a 50 post trial.

Pick it if Your clients must approve every post, and you can pay per brand.

Pricing pagePlanable vs Mirkaat

What Mirkaat looks like

The same post, in 8 feeds

1 post written once, checked, and landed in each network's own feed.

18:00
Instagram
Your storynorthsidecoffeekorastudioatlasfitness
korastudio

Be the first to like this

korastudio New print: Lookout. A meerkat on first watch, shot at dawn.

Just now

northsidecoffee

Liked by atlasfitness and others

northsidecoffee Afternoon pour-over

1 day ago

atlasfitness

Liked by northsidecoffee and others

atlasfitness Tomorrow, 6am class

1 day ago

northsidecoffee

Liked by atlasfitness and others

northsidecoffee Kenya roast is back

1 day ago

Instagram
18:00
FollowingFor You
+0000
@korastudio

New print: Lookout. A meerkat on first watch, shot at dawn.

original sound · Kora Studio

+1,2843611218
@northsidecoffee

Afternoon pour-over

original sound · Northside Coffee

TikTok
18:00
Search
Kora Studio1,204 followersnow · + Follow

New print: Lookout. A meerkat on first watch, shot at dawn. 40 copies, signed by hand. ...more

LikeCommentRepostSend
Northside Coffee2,310 followers1d · + Follow

Meet Sam, our new roaster ...more

27

LikeCommentRepostSend
Kora Studio1,204 followers1d · + Follow

How a print is made ...more

48

LikeCommentRepostSend
Northside Coffee2,310 followers1d · + Follow

Weekend beans, 20% off ...more

27

LikeCommentRepostSend
LinkedIn
18:00
Shorts
LikeDislike0ShareRemix

@korastudioSubscribe

New print: Lookout. A meerkat on first watch, shot at dawn.

842Dislike21ShareRemix

@atlasfitnessSubscribe

Deadlift form, 30 seconds

YouTube
18:00
facebook
What's on your mind?
Kora StudioJust now ·

New print: Lookout. A meerkat on first watch, shot at dawn.

LikeCommentShare
Atlas Fitness1d ·

Tomorrow, 6am class

142 comments

LikeCommentShare
Northside Coffee1d ·

Kenya roast is back

142 comments

LikeCommentShare
Atlas Fitness1d ·

6am class, as a Reel

142 comments

LikeCommentShare
Facebook
18:00

korastudionow

New print: Lookout. A meerkat on first watch, shot at dawn.

northsidecoffee1d

Afternoon pour-over

123

northsidecoffee1d

Kenya roast is back

123

korastudio1d

Lookout, first 10 signed

123
Threads
18:00
For youTodayArt

Lookout, printing now

Lookout, first 10 signed

Studio wall, 12 prints

Weekend beans, 20% off

Pinterest
18:00
For youFollowing

Kora Studio@korastudio · now

New print: Lookout. 40 copies, A3, signed and numbered by hand. Pre-orders open today.

1

Northside Coffee@northsidecoffee · 1d

Kenya roast is back

42311.2K

Northside Coffee@northsidecoffee · 1d

Oat or whole?

42311.2K

Northside Coffee@northsidecoffee · 1d

Weekend beans, 20% off

42311.2K
X

Free plans and cheap per account

Good when you have a few accounts. Most charge per channel or per account, so the bill grows as you add brands.

05

Buffer

1 brand, and a free start

Buffer is simple, and it is the easiest place to start free. It bills every channel, so the cost climbs as you add brands.

5 brands on 8 networks$165 a month, or about $137.50 billed yearly (Essentials, 40 channels).

The Buffer pricing page, read on 21 October 2026
The Buffer pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • A free plan: 3 channels, with 10 scheduled posts per channel.
  • Very simple to learn.
  • Link in bio on every plan, plus Bluesky, Mastodon and Google Business.

Watch out for

  • Every channel is billed, and approvals need the Team plan.
  • Analytics are basic, and the inbox covers comments only.
  • Reviews mention posts that did not publish.

Pick it if You post for 1 brand on a few channels and want to start free.

Pricing pageBuffer vs Mirkaat

06

Publer

Cheap per account, with a free plan

Publer charges per account at a low price, and it has a free plan. It is a fair pick for many accounts when you can live without a shared inbox.

5 brands on 8 networksAbout $144 a month, or about $115 billed yearly (Professional, 36 paid accounts at $4). Business is about $252.

The Publer pricing page, read on 21 October 2026
The Publer pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • A free plan: 3 accounts and 10 scheduled posts per account.
  • Low price per account.
  • Bulk upload of up to 500 posts by CSV, plus Bluesky and Google Business.

Watch out for

  • X is not on the free plan, because of what X now charges for its API.
  • We found no shared inbox and no social listening.
  • Extra team members cost extra.

Pick it if You manage many accounts and want a low price per account.

Pricing page

07

Postiz

Cheap, with AI media and self hosting

Postiz is cheap and open source, with AI images and video clipping on higher plans. It counts every account as a channel, and the top plan stops at 100.

5 brands on 8 networks$99 a month, or $79 billed yearly (Ultimate, up to 100 channels).

The Postiz pricing page, read on 21 October 2026
The Postiz pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • Low price: $99 for up to 100 channels.
  • AI images and video clipping, from the Team plan.
  • Open source, with a self hosting option.

Watch out for

  • No free cloud plan, only a 7 day trial.
  • The Standard plan has no team members.
  • No plan above 100 channels is listed.

Pick it if You want cheap, unlimited posting with AI media, or you want to host it yourself.

Pricing pagePostiz vs Mirkaat

08

Post Bridge

Creators posting the same video everywhere

Post Bridge is simple and has unlimited posts. It has almost no independent reviews, and it lists no inbox or client approvals.

5 brands on 8 networks$99 a month, or about $82.50 billed yearly (Operator).

The Post Bridge pricing page, read on 21 October 2026
The Post Bridge pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • Unlimited posts on paid plans.
  • Very simple: write once, post everywhere.
  • Bulk video scheduling.

Watch out for

  • No inbox, no client approvals and no white label listed.
  • Almost no independent reviews, so it is hard to judge.
  • Analytics are in beta.

Pick it if You are a creator who posts the same video to many networks.

Pricing pagePost Bridge vs Mirkaat

09

SocialBee

Content categories and recycling

SocialBee is built around content categories and evergreen recycling. Profiles, users and workspaces are capped, and add-ons stack up for bigger setups.

5 brands on 8 networks$144 a month, or about $119.50 billed yearly (Pro, plus 3 add-on sets of 5 profiles).

Good at

  • Category queues and recycling of evergreen posts.
  • AI content tools on every plan.
  • An inbox for Facebook and Instagram comments and messages.

Watch out for

  • Profiles, users and workspaces are capped, so agencies pay for add-ons.
  • Approvals and CSV upload need Accelerate or higher.
  • Basic analytics on the cheapest plan.

Pick it if You are a solo brand or small agency that wants queues and recycling.

Pricing page

10

SocialPilot

Small agencies on a budget

SocialPilot is cheap per account, and every network counts as 1 account. There is a cheaper route on the Standard plan, but it has no client approvals.

5 brands on 8 networks$200 a month, or $170 billed yearly (Ultimate, 40 accounts). On Standard it is $160 a month, with no client approvals.

The SocialPilot pricing page, read on 21 October 2026
The SocialPilot pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • A low price per account: extra accounts are $4.
  • Bulk and CSV scheduling from Standard.
  • White label reports on Premium.

Watch out for

  • 5 brands on 8 networks is 40 accounts, so the plan size matters.
  • Client approvals and white label need Premium or higher.
  • Analytics are basic on the cheaper plans.

Pick it if You run a small agency and want a low price per account.

Pricing pageSocialPilot vs Mirkaat

Inbox, listening and reports for bigger teams

Built for teams that answer comments all day or report to clients. They cost more, and many charge per user.

11

Sendible

Agencies that want unlimited users

Sendible gives unlimited users on every plan and sells capacity by workspace. It does not list Pinterest, and prices jump between tiers.

5 brands on 8 networks$199 a month, or $169 billed yearly (Premium). Without Pinterest.

The Sendible pricing page, read on 21 October 2026
The Sendible pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • Unlimited users on every plan.
  • Approvals from Plus, and CSV bulk scheduling.
  • White label as an add-on on Elite and above.

Watch out for

  • No Pinterest. It does not appear on the pricing page.
  • Prices jump between tiers, and 5 brands lands on the $199 plan.
  • Reviews mention billing and refund disputes.

Pick it if You are an agency that needs many users and approvals at a mid price, and you skip Pinterest.

Pricing page

12

Sked Social

Instagram heavy teams with inbox and approvals

Sked Social is strong on Instagram, with an inbox, listening and bulk scheduling. Each extra profile adds $8 to $10 on top of the base plan.

5 brands on 8 networks$341 a month, or about $284 billed yearly (Grow, 40 profiles). Accelerate, with client approvals, is $499.

The Sked Social pricing page, read on 21 October 2026
The Sked Social pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • Strong on Instagram, including Stories and carousels.
  • No login client approvals on Accelerate.
  • An inbox, listening and bulk scheduling.

Watch out for

  • Each extra profile costs $8 to $10 on top of a $69 to $199 base.
  • Bluesky is not listed, and we could not confirm full Threads auto posting.
  • Client approvals need Accelerate.

Pick it if You are an Instagram heavy team that wants inbox, approvals and listening in 1 tool.

Pricing page

13

Vista Social

One deep suite for agencies

Vista Social puts scheduling, an inbox, analytics and listening in 1 tool, with many networks beyond our 8. X is a paid add-on, and 40 profiles needs the Scale plan.

5 brands on 8 networks$478 a month, or about $388 billed yearly (Scale, plus the $29 X add-on).

The Vista Social pricing page, read on 21 October 2026
The Vista Social pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • Scheduling, inbox and analytics in 1 tool.
  • Many networks, including Bluesky and Google Business.
  • Listening as a $75 a month add-on.

Watch out for

  • X is a $29 a month add-on, and we could not confirm if it is per profile.
  • The price grows with add-ons, and 15 brands has no published price.
  • A learning curve is a common complaint.

Pick it if You are an agency that wants a deep suite and can pay for it.

Pricing pageVista Social vs Mirkaat

14

Hootsuite

Big teams that need inbox and listening

Hootsuite is a full suite with an inbox, listening and reports. It charges per user, and approvals and routing need the $399 Advanced plan.

5 brands on 8 networks$199 a month per user, billed yearly (Professional). Approvals need Advanced at $399. No month to month price is published.

The Hootsuite pricing page, read on 21 October 2026
The Hootsuite pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • A full suite: inbox, listening and custom reports.
  • Unlimited accounts on Professional.
  • AI help on every plan.

Watch out for

  • Each extra person pays the full price, and approvals need Advanced at $399 a user.
  • No free plan, and no month to month price is published.
  • Many reviews complain about price and auto renewal.

Pick it if You need listening, a shared inbox and reports for a bigger team.

Pricing pageHootsuite vs Mirkaat

15

Sprout Social

Large teams that live in reports

Sprout Social is built for big teams, with deep reports and customer care tools. It charges per seat, so it costs far more than a per brand tool for the same posting.

5 brands on 8 networks$299 a month per seat, billed yearly (Professional). We could not confirm the month to month price.

The Sprout Social pricing page, read on 21 October 2026
The Sprout Social pricing page, read on 21 October 2026. Prices change, so check the live page.

Good at

  • Deep reports and team workflows.
  • Message approvals and a shared inbox.
  • A 30 day trial with no card.

Watch out for

  • $299 per seat covers 16 or more profiles, and each extra person pays the same again.
  • Many reviews say it is hard to cancel and renews into a yearly contract.
  • Listening is a paid add-on.

Pick it if You run a large team that lives in reports and customer care.

Pricing pageSprout Social vs Mirkaat

16

Agorapulse

Teams that live in the inbox

Agorapulse has the best shared inbox on this list. It charges per user, adds a fee for profiles past 10, and since 2026 X is a paid add-on on top.

5 brands on 8 networks$619 a month, or about $474 billed yearly (Standard, plus X Lite for 5 X profiles).

Good at

  • The shared inbox is the best part.
  • White label reporting on all plans.
  • A 30 day trial, no card.

Watch out for

  • X needs an add-on: $29 for publishing, or $69 with inbox and analytics, per X profile a month.
  • Profiles past 10 cost extra, and each user pays $79 to $99 a month.
  • Approvals start at the $149 plan.

Pick it if Your team spends the day answering comments and messages for a few brands.

Pricing pageAgorapulse vs Mirkaat

The pricing trap of 2026

X is where the bill jumps

X now charges for every post sent through its API. Tools pass that cost on in different ways, and it is the biggest reason the same setup costs so different amounts.

ToolWhat changed
MetricoolX add-on: $10 a month per account on paid plans, from 13 July 2026.
AgorapulseX add-on required: X Lite is $29 and X Plus is $69 per X profile a month.
Vista SocialX is a $29 a month add-on on every plan.
LaterStopped posting to X on 28 August 2025.
PublerX is left out of the free plan, because of API cost.
MirkaatIncluded on every plan, with no fee per account.
BufferIncluded. Counts as 1 channel.

X moved its API to pay per use on 6 February 2026: $0.015 for a post, and $0.20 for a post with a link, which is 13 times more. Source: X developer docs, read 21 October 2026.

Rules every scheduler follows

2026 platform limits

Whatever tool you pick, these limits come from the networks, not from the tool.

Instagram
100 posts through the API in 24 hours, for professional accounts only. Meta's own page also says 50 in a carousel section, so the docs disagree with themselves. Stories often go out as a reminder, not an automatic post.
Threads
250 posts and 1,000 replies in 24 hours, and 500 characters for a text post.
TikTok
A tool must pass TikTok's audit to post in public. Before that, posts are private only. Many tools save a draft that you finish in the app.
X
Pay per use since 6 February 2026: $0.015 a post, $0.20 with a link.
Facebook
Meta stopped giving Page audience demographics to tools on 12 March 2026. Some analytics tabs lost data.

Read from each network's developer docs on 21 October 2026.

How to choose

5 questions that pick the tool

  1. 01

    How many brands do you post for?

    For 1 brand, a free plan can be enough. For 3 or more, compare tools that charge per brand with tools that charge per channel or per user. The gap gets large fast.

  2. 02

    Do you post to X?

    Check the X line first. It can add $10 to $69 a month for each account, or it may not be supported at all.

  3. 03

    Who has to approve a post?

    If a client must sign off, look for approval links that need no login. On many tools, approvals sit on a higher plan.

  4. 04

    Do you need an inbox or listening?

    A shared inbox and listening are why teams pay for Hootsuite, Sprout Social and Agorapulse. If you only post, you are paying for tools you will not open.

  5. 05

    Do you post a lot?

    Some tools cap posts a month and some do not. Mirkaat caps them, so heavy video posters should check the limit.

How we checked

How we kept it fair

Most lists like this put the writer's own tool first and show no dates. We did the opposite.

  • 1 setup for every tool: 5 brands, each on all 8 networks (Instagram, TikTok, LinkedIn, YouTube, Facebook, Threads, Pinterest and X), which is 40 accounts, with 1 user.
  • Every price comes from the tool's own pricing page and help centre, read on 21 October 2026. We show month to month and yearly billing when the tool has both.
  • We did not test every tool by hand. We read the pricing, features and help pages, and independent reviews where we could open them. We did not copy star ratings, because the review sites differ a lot for the same tool.
  • If a number is our own maths, the chart says "about". If a page did not print a number, the table says "n/a". We never filled a gap from memory.
  • Mirkaat has no special rules. It is priced the same way, and we list what it does not do.
  • Not on the list yet: Zoho Social, Loomly, CoSchedule, MeetEdgar, Tailwind and ContentStudio. We will add them when we have read their pages the same way.

Think a number is wrong? Write to [email protected] and we will check the page again and fix it.

What changed

  • 21 October 2026: first version. 16 tools, all prices read on that day.

More: Mirkaat pricing and every comparison page.

5 brands for $29 a month. All 8 networks.

Mirkaat is a posting desk for people who post for more than 1 brand. 14 days free, no card.

Start free14 days free. No card needed.
Post checks5 found, 5 fixed
  1. X306 characters. X allows 280.Shows 160. 1 click trims it to fit.
  2. InstagramLinks don't click in a caption.Warns that links do not click.
  3. Instagram6 hashtags. Instagram suggests 3 to 5.Kept the best 5.
  4. PinterestThe video is 3:2. Pins want 2:3.1 click crops it to 2:3.
  5. TikTokNo sound yet.You can send it as a TikTok draft and add one.

Kora Studio, Monday 11:42. Before it went out to 8 networks.

Questions people ask

11 answers. Anything else: [email protected]

01What is the best social media scheduler in 2026?

There is no single best one. For 1 brand, Buffer's free plan is hard to beat. For several brands on a flat price, look at Mirkaat, Metricool and Later. For an inbox and listening, look at Agorapulse, Hootsuite and Sprout Social.

02What is the best free social media scheduler?

Buffer's free plan covers 3 channels. Metricool's covers 1 brand. Publer's covers 3 accounts, but not X. Hootsuite and Agorapulse have no free plan. Mirkaat has a 14 day trial with no card, not a free plan.

03Is Hootsuite still free?

No. Hootsuite has no free plan. Plans start at $99 per user a month, billed yearly, and a trial runs for 14 days.

04What is the cheapest scheduler for 5 brands?

On yearly billing, for 5 brands on all 8 networks, Mirkaat is $23 a month. Metricool is $70 and Later is $71.25, but Later has no X. Postiz is $79. The prices were read on 21 October 2026. Mirkaat caps posts at 1,000 a month on that plan, and the others mostly do not.

05Which scheduler is best for agencies?

Look at how it charges. Per channel and per user gets expensive as the client list grows. For approvals, look at Planable, Sked Social and Mirkaat. For an inbox, look at Agorapulse and Vista Social. For a low price per account, look at SocialPilot and Sendible.

06Can I schedule posts to X?

Yes, on most tools, but it now costs more. X charges for each post sent through its API. Metricool adds $10 a month per account, Agorapulse adds $29 to $69 per X profile, and Later no longer supports X.

07Can I schedule TikTok posts?

Only if the tool passed TikTok's audit. Before that, posts can only be private. Many tools save a draft that you finish in the TikTok app.

08Can I schedule Instagram Stories and Reels?

Reels, yes, for professional accounts. Stories often go out as a reminder you tap, not an automatic post. Instagram allows 100 posts through the API in 24 hours.

09Does scheduling hurt reach?

We found no solid proof either way. Test it on 1 account before you move everything.

10Do I need a tool, or is Meta Business Suite enough?

A native tool is free and fine for 1 or 2 networks. A tool like these is for many networks, approvals, bulk upload and 1 calendar.

11Who wrote this, and is it fair?

Mirkaat wrote it, and we make 1 of the 16 tools. Every other tool was read on its own pricing page on 21 October 2026. The "How we kept it fair" section shows the rules, and what we could not confirm.